The team behind Gee—mother Miriam and daughters Natalie, Stephanie, and Celene—created the brand as a modern beauty destination. Their goal is to offer innovative, results-driven, time-efficient beauty and grooming solutions, understanding that time is precious and we don't always have hours to dedicate to maintaining our beauty. The Gee Beauty makeup brand is a curated collection of everyday essentials, thoughtfully designed to meet the needs of real women at every age.